RIO DE JANEIRO—Sony has announced that it plans to partner with FIFA with Telegenic part facilitating, to test 4K technology at the FIFA Confederations Cup Brazil 2013, which starts June 15 in Brazil. The announcement was made at last week’s first World Broadcaster Meeting in Rio de Janeiro. Sony is a “Designated Partner” with FIFA, giving it enhanced marketing and advertising rights for the quadrennial event.
The trials will take place at the Estadio Mineiro in Belo Horizonte, one of six stadiums being used for this year’s tournament and will aim to test the process involved in capturing and delivering live 4K content.
The content itself will not be screened to an external audience, and the main focus of the trials will be on the technical and creative aspects of using 4K technology for live sports production and production workflow process, allowing Sony and FIFA to explore the possibilities of bringing 4K broadcasts to future sporting events